Building a great website is just the beginning to having an Internet presence. If no-one can get to your site when searching then you might as well not spend any time building your website.
The most important thing that you can do to have an effective web site is have other web sites link to it. Normally, there are 2 kinds of backlinks, One-way and Reciprocal. Both are easy and effective strategies to building traffic but one is much more powerful than the other – One-Way links.
Reciprocal links are when you link to a site and that site also links back to your website. This was the most popular type of linking a few years ago and is still commonly used. Many site owners get great traffic by participating in a link exchange service or system created just for reciprocal backlinks. A link exchange is a group of website owners that exchange links with one another.
One-way links are mearly a link to your website from another website without the exchange. In some cases you may agree to exchange links to different websites which is referred to as an n-way link exchange. This type of linking is thought to be by most experts to be more effective than reciprocal links. Google actually favors this type of linking compared to reciprocal linking. However, it can be very difficult to get a one-way link. There are three major strategies for receiving one-way links: submit your web site to directories, give away something significant that includes your link, pay for a link on another high ranking web site.
1. Adding backlinks by submitting your web site to directories or directory submissions is generally free unless you decide to upgrade. Directories are special sites that list other web sites that viewers may be interested in and are usually hand edited so they have additional authoritative weight in the search engine formulas. There are software programs that can help with the dull process of filling in directory web forms. One of the least expensive is Directory Site Submitter.
Directory Site Submitter will let you create and manage multiple projects with multiple websites per project and then help you submit to over 400 free of charge directories. The links from these sites will be helpful for SEO reasons more than actual traffic.
2. One of the best solutions is to give something of value away that contains your link. Articles are very popular since so many people need site content. They are inexpensive to create and can be effective at building one-way links to your site.
3. Stay away from buying links on web sites for SEO purposes. It can cost up to $100 a month or more to put your link on a high ranked site and it still may not count in the search engine formula. Google has repeatedly said that purchasing direct links will not be of value for SEO. However, you might still use this technique to drive traffic from a high traffic site to your website.
The truth is that if you are trying to build long term income, it is going to take a while before your website becomes profitable. A long term strategy for a web site might take six months or even a year for it to start creating income. It is also important to start building back links immediately. Choose your links cautiously. Verify that you are not choosing links from low level sites, scraper web sites or inbound links from bad neighborhoods.
Remember, in today’s competitive Internet environment, if you would like a successful website then you have to do at least as much or more SEO than the websites on the first page of search engine results.
