As an investor, if you don’t have the right solution, it can be difficult to get enough motivated seller leads. Investors face a multitude of challenges these days considering the soft housing market and tighter lending requirements.
Tip your hat to a terrible financial market and a poor housing market because motivated sellers are not hard to find. At the end of the day there isn’t. How is it possible to get them contacting you?
One of the best ways I’ve found to locate motivated sellers is on the internet. As you are surely aware, there are a plethora of services that provide non-exclusive lists of motivated sellers. What I’m referring to is an internet solution that the investor owns and controls. Summarily, a solution owned by you that generates leads of motivated sellers.
So how do you go about implementing such a solution? It starts with a professional-looking website. It must go far in showing you as a serious business with sufficient capital and knowledge to solve the problems of motivated sellers. It should be made public that your company has resolved issues of other motivated sellers. It should have convincing sales copy that provokes the visitor to want to contact you. The solution ought to offer a way for visitors to give you details about any outstanding loans and contact information.
Start by either paying a professional to create a quallity website or build one yourself. Or you could substitute a template that you’ve customized. Creating a design from scratch or modifying an existing template will take some HTML and other coding skills. Capital is required if you’re going to hire someone unless you have a brother-in-law in the business. You need to make the decision about what your time is worth. Is your time worth $20 an hour to make it yourself? Do you have more time than money?
Be sure to include plenty of convincing testimonials. Transfer your offline credibility kit that you use with sellers to your website. Actual photo-copied letters are excellent if you have them. Additionally, streaming audio of customer testimonials works great. Nothing is more persuasive than a happy customer.
Implement compelling copy to induce your visitors to submit their information. You’ll find that Dan Kennedy is a great resource to use when constructing your copy. He’s a proven professional when it comes to copy writing. Get his book called, The Ultimate Sales Letter, and read it cover to cover. Construct each page of the site with compelling copy and a great call to action.
Last but not least be sure to liberally place lead generators. These are forms online that your visitors fill out. Use the forms to obtain the contact information of the visitor as well as their property details. Dig out your mySQL primer book and use it as a guide to attach the database to the form fields.
The final step is driving targeted visitors to your site. A great way to do this is to advertise using Yahoo Search Marketing. This can be done with searching engine optimization and PPC. After you are getting visitors you may want to tweak your content to make it better. If you’re not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. I’ve discovered that you can increase your conversion rates with a squeeze page.
With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.
