To assist with your marketing of your company you might like to think about the different non-region specific phone numbers that are out there, you may already be familiar with a number of them, like the 0800 number or the 0845 numbers, but there are more that you may wish to also acquaint yourself with.

These numbers may be used to great effect in your marketing and in the tracking of the effectiveness of the advertising, for example if you are holding a corporate event and you have got some professional help with your conference management you may like to brand all the literature and promotions with an 0800 freephone number that you only show in relation to the event.

Using the phone numbers like this you know when a customer contacts you about your company on that number you can be sure it was as a result of the marketing or the event itself, businesses such as Windsor Telecom provide very detailed and useful statistics packages with their non-geographic number packages these can be used to see where people telephoned from, when the call was placed and how long they were on the line for.

All of this is valuable information when used in together with your on-line and off line promotions as you can assess how much business you are receiving from corporate events compared to paper ads or pay per click ads on-line.

Let me tell you about a organisation who were able to reduce their costs by hundreds of pounds a year using this method recently in their recruitment.

They required some new secretarial support and ran an ad in the Bournemouth Echo, the local paper, an on-line PPC advertisement with terms such as secretarial job Bournemouth and one on the local radio. These all had different telephone numbers to call for ore information, the PPC proved to be the most cost effective and as a result the business were able to spend more of their recruitment budget on-line rather than in print or on the radio.

As I am sure you realise this is only one example and internet recruitment may not be the best way for everyone to attract new staff but using the different 0845 number options available you can experiment for yourself.